Retailers are already in a difficult spot with already-thin profit margins, record retail store closures and bankruptcies on the rise. They can’t afford conventional delivery options, but they also can’t afford not to offer free or low-cost delivery. Creating their own delivery infrastructure, which comes with high fixed labor and overhead costs, isn’t an option either.
The emergence of alternative delivery solutions has given retailers an opportunity to meet customer expectations without breaking the bank. Unfortunately, many retailers are finding that the landscape is largely made up of on-demand couriers – essentially “Uber-for-packages” – platforms with strict geographic and size limitations, limited flexibility and poor unit economics. A crowdsourced or collaborative delivery model enables companies to leverage existing resources already on the road to power same-day, last-mile delivery. The result is a sustainable, scalable and variable-cost delivery force that has the same reliability as a fixed cost delivery platform.