Harness the power of ship-from-store in your omnichannel retail strategy

Shorten delivery times, reduce shipping costs, and improve your omnichannel retail strategy. Roadie taps into excess capacity in passenger vehicles to solve ship-from-store with a flexible, scalable delivery solution with a nationwide footprint. Customers want choice and convenience. And there’s nothing more convenient than having an item delivered to your doorstep that same day. As retailers launch ship-from-store and bring products closer to their customers, the more likely they are to drive down e-commerce shipping costs and shorten delivery windows.

When considering an e-commerce shipping strategy, retailers can utilize a Buy Online, Deliver From Store (“BODFS”) model to support their multi-channel and multi-location retail operations. A ship-from-store model allows retailers to:

  • Reduce the overall cost of last-mile logistics
  • Shorten delivery windows for any product, including oversized items
  • Increase customer satisfaction scores by offering flexible and convenient same-day delivery
  • Remove store distance as a purchase barriers
Launch BODFS and ship-from-store with roadie


Transform your brick & mortar stores into forward distribution centers

Improve Customer Loyalty

Customers want convenience and product accessibility. An integrated omnichannel retail strategy bridges the digital and physical to enable next-day and same-day delivery.

Save Time and Money

Many retailers have found that utilizing their current brick & mortar footprint saves time and money when looking to open new forward distribution centers and launch ship-from-store.

Reduce Logistics Costs

Create a BODFS infrastructure to increase customer satisfaction, improve delivery speed, and reduce last-mile logistics costs while offering the flexibility and scalability that customers demand.

Give your customers a same-day, ship-from-store delivery option and remove the stress of:

Limited time to pickup

Vehicle size limitations

Ironclad delivery windows

Inconvenient store locations


Tractor Supply Company Launches BODFS from 100% of Stores

Tractor Supply Company
The Situation

Tractor Supply Company first partnered with Roadie to offer home delivery in 2017 for its customers located all over the country, including smaller cities and towns outside the coverage areas of other delivery providers. When the novel coronavirus COVID-19 became a global pandemic, the need for same-day delivery via buy online, deliver from store became urgent and Tractor Supply needed to compress its rollout timeline from a few months to a few weeks.

The Challenge

As the largest rural lifestyle retail chain in the country, Tractor Supply serves a large number of customers outside major metros. With most delivery providers servicing only primary and secondary markets, rolling out BODFS for everyone while they sheltered in place was an enormous challenge. To add complexity, Tractor Supply’s 15,000+ inventory items range in size from power tools to huge items like chicken coops.

The Solution

Together, Roadie and Tractor Supply worked to accelerate the ramp-up of buy online, deliver from store in 1,462 locations in less than three weeks. Now, Tractor Supply Company is the first major general merchandise retailer to offer same-day BODFS from 100% of stores – all 1,863 U.S. locations – and provided critical services for America’s heartland, which most delivery providers struggle to reach.

Roadie’s crowdsourced network of personal cars and trucks easily handled the variety of inventory and allowed the companies to launch BODFS in a number of traditionally hard-to-service markets. With full integration into Tractor Supply’s e-commerce website and back-office systems, customers now experience a seamless journey as they receive real-time status updates and can track their deliveries from the store to their door. The result is a more personalized delivery experience that drives higher customer satisfaction and increased sales.