Harness the power of ship-from-store in your omnichannel retail strategy

Shorten delivery times, reduce shipping costs, and improve your omnichannel retail strategy. Roadie taps into excess capacity in passenger vehicles to solve ship-from-store with a flexible, scalable delivery solution with a nationwide footprint. Customers want choice and convenience. And there’s nothing more convenient than having an item delivered to your doorstep that same day. As retailers launch ship-from-store and bring products closer to their customers, the more likely they are to drive down e-commerce shipping costs and shorten delivery windows.

When considering an e-commerce shipping strategy, retailers can utilize a Buy Online, Deliver From Store (“BODFS”) model to support their multi-channel and multi-location retail operations. A ship-from-store model allows retailers to:

  • Reduce the overall cost of last-mile logistics
  • Shorten delivery windows for any product, including oversized items
  • Increase customer satisfaction scores by offering flexible and convenient same-day delivery
  • Remove store distance as a purchase barriers
  • Deliver orders straight to your customers’ doorsteps
Launch BODFS and ship-from-store with roadie


Transform your brick & mortar stores into forward distribution centers

Improve Customer Loyalty

Customers want convenience and product accessibility. An integrated omnichannel retail strategy bridges the digital and physical to enable next-day and same-day delivery.

Save Time and Money

Many retailers have found that utilizing their current brick & mortar footprint saves time and money when looking to open new forward distribution centers and launch ship-from-store.

Reduce Logistics Costs

Create a BODFS infrastructure to increase customer satisfaction, improve delivery speed, and reduce last-mile logistics costs while offering the flexibility and scalability that customers demand.

Give your customers a same-day, ship-from-store delivery option and remove the stress of:

Limited time to pickup

Vehicle size limitations

Ironclad delivery windows

Inconvenient store locations

Case Study

Roadie helps Tractor Supply Company expand same-day delivery to 100% of stores

Tractor Supply Company

Read the Full Case Study

The Challenge

Tractor Supply Company has offered home delivery for customers visiting stores since 2017. When the global COVID-19 pandemic hit and people couldn’t make their usual in-store purchases, Tractor Supply Company needed a way to quickly expand same-day delivery to include buy online, delivery from store orders. To add to the complexity, orders ranged from small hand-held power tools to huge items like chicken coops.

The Solution

With the help of Roadie’s straightforward API and large delivery network covering 90% of U.S. households, Tractor Supply Company was able to offer same-day delivery in 1,462 typically hard-to-service locations.

The Results

  • Launched 1,462 locations in less than three weeks
  • On-demand delivery from 100% of TSC stores
  • 15,000+ items available for home delivery